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Royal College of Nursing film scoops international award for inclusion and diversity

Published: 23 November 2009

An educational film commissioned by the Royal College of Nursing (RCN) has won the award for best corporate video at the inaugural Ability Media International (AMI) awards 2009.

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Link to download the video: For iPhone and other MPEG4 players.
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You can also watch this video on the Ami awards website…

« The I-Motus produced film was commissioned as part of the Royal College of Nursing’s national Dignity: at the heart of everything we do campaign. The film is used to provide nursing teams with practical tips and skills to maintain and promote dignity in the workplace, and was produced in partnership with Help the Aged. »

« It is a key component of the Delivering Dignified Care practice support pack, and is a valuable tool to enable nursing teams across the UK to share best practice by holding workshops locally. »

RCN Chief Executive & General Secretary Dr Peter Carter says:

“I am delighted to see that the dignity film has received international recognition for its contribution to inclusion and diversity. The dedication, passion and enthusiasm of all the individuals who worked on the project has resulted in a film which accurately illustrates how people feel when they don’t receive dignified care, while providing examples of how nursing staff across the UK are already leading the way in providing the best possible care. The film has been welcomed by our members who feel it is an ideal tool to inform and empower their colleagues to remove the barriers to quality patient care.”

The awards celebrate the best examples of inclusion and diversity in the creative industries.

Further information

The RCN Dignity at The Heart of Everything We Do campaign was sponsored by an unrestricted educational grant from Smith and Nephew Healthcare Ltd. The film was produced by I-Motus LLP, and in partnership with Help the Aged.

Read more on the RCN dignity campaign.